In 1985, in Concord, NH, Margaritas co-founder John Pelletier acquired his first Mexican restaurant and it quickly became a local favorite. Two more locations followed with John’s brother Dave joining him on the venture. With John leading the development of the Margaritas concept and brand, and Dave concentrating on the company’s operations, things began to really take shape – and heat up! They quickly realized, though, that if these restaurants were going to become something truly different, they needed more than just a Mexican menu. With that in mind, they took their first trip to Mexico in 1988, in search of something new and unique. What they discovered was a collection of ingredients that, when combined, created the perfect experience. Colors, food, art, drinks -it all added up to something wonderful. So under the Guadalajara sun, inspired by the best margaritas they’d ever tasted, they determined to import their discoveries to America, to bring Mexico home by the truckload. With each return trip, they immersed themselves deeper into the culture and local art communities. They sampled the rich flavors and traditional dishes. And they developed a relationship with the people and an appreciation for their warm, genuine hospitality.