Now is the time to join Margaritas!

As a member of the Margaritas family, you’ll have the opportunity to work with enthusiastic, experienced professionals who are knowledgeable in brand building, marketing, development and operations within the foodservice industry. Margaritas is dedicated to Franchisee success in one of the fastest growing segments of the restaurant industry – Casual Dining Mexican.

Strong Brand Identity

From the day we first opened our doors in 1987, Tio Juan’s Margaritas Mexican Restaurants have become a leader in the rapidly growing Mexican full service dining segment. As part of the Margaritas family, you’ll benefit from this brand history and be instantly connected to our support structure. With a strong brand identity, excellent franchisee relationships, one of the highest beverage to food sales ratios, established operation systems and an outstanding executive leadership team firmly in place, Margaritas is well positioned for development across the country.

Comprehensive Training

As a Tio Juan’s Margaritas franchisee, you’ll benefit from our hands on training program and support system designed to increase business value and operational efficiency.

Highlights of this support includes:

  • 11-week initial, 8–weeks after the first in-restaurant manager training program
  • A field-based franchise business representative assigned to support each franchisee in their market.
  • Real estate, site selection and construction support
  • Cost saving, volume pricing and ongoing quality assurance guidance
  • New Restaurant Opening Training teams, marketing and operational support professionals
  • Customized back office software and financial administration tools


Building your local following is assisted with our powerful marketing strategies. Margaritas franchisees benefit from a comprehensive marketing tool box assembled to make our brand stand out from the rest. Designed to attract first time customers, establish a strong referral network, and encourage repeat visits, these materials include:

  • Radio, print and online advertising, public relations and social media presence
  • Direct mail
  • Gift Card, Loyalty and seasonal programs
  • Promotions and local community involvement programs

Industry Recognition

From our humble beginnings in Concord, New Hampshire, Margaritas Mexican Restaurants has expanded to become a New England favorite. Today, we are one the fastest growing independently owned Mexican casual dining concepts in the North East. Along the way, our loyal guests and friends in the industry have been taking notice and we’re proud of that.

Here is a sample of what they’ve been saying:

Best Mexican Restaurant
New Hampshire Magazine
New Hampshire


Best Margarita
New Hampshire Magazine
2009, 2010, 2011, 2012, 2013, 2014, 2015
New Hampshire


Best After Work Bar 
NH Business Review, Best of Business
2014, 2015, 2016
Keene, New Hampshire


Best Business Lunch 
NH Business Review, Best of Business
2014, 2015
Keene, New Hampshire


Best Nacho
New Hampshire Magazine
2009, 2010, 2011, 2012, 2013, 2014, 2015
New Hampshire


Best Night Spot for Fun 
USA Today
East Hartford, CT


Best Frozen Drink and Best Margarita
The Day Magazine
Mystic, CT


Regional Gold 
Wicked Local Reader’s Choice Awards
Lexington, MA
Best oF New Hampshire Hall of Fame
New Hampshire Magazine
New Hampshire


NRA Good Neighbor Award
State Winner and National Finalist
National Restaurant Association 2004 and 2011
New Hampshire and company–wide


Restauranteurs of the Year – John and Dave
New Hampshire Magazine
New Hampshire



“When we decided to build Mexican restaurants, we set off to tour different concepts throughout the country, with the intention of “borrowing ideas” and developing our own concept. There were many decent Mexican concepts out there, but none that “blew us away.” Then we visited Tio Juan’s Margaritas in Framingham, Massachusetts and needed to look no further. We decided there was no way to replicate the incredible food and atmosphere of Margaritas, and instead of developing our own concept, decided to franchise the Margaritas brand. We could not be happier with our decision. It is an exceptional brand, with a fantastic ROI. But most important to me is it is incredibly fun to own. Every day I walk into a Margaritas, it feels like a vacation to Mexico. I never tire of the food or atmosphere. It appears our consumer base feels the same about Margaritas as we do. It has become the “place to be” wherever we build. It has exceeded all our expectations, from the top to the bottom line. The franchisor’s representatives are incredibly supportive and have become more than just business associates. We will continue building Margaritas for many, many years.”