Why We’re Different 
  • We truly value our customers and employees.  Margaritas lives by the philosophy that customers are first, employees are second and community is third. That has and will continue to ensure the success of our company and its people. Delivering tasty food and drink with excellent service will keep us all proud. The old proverb, quality is better than quantity, prevails. We are more interested in having great restaurants than so many of them that we lose our identity. 
        

  • Margaritas is the largest full service, fresh Mexican restaurant company in New England. We currently have 18 locations that each do an average annual gross sales of 2.5 million dollars and we are expanding. We are very financially solvent. In other words, we have internally funded our growth, we leave money in the company and we do not have to answer to a bunch of bankers or Wall Street executives. We grow at a pace that is comfortable to our people and does not jeopardize the quality of our current concept/locations.  
       

  • Our people are preparing the food throughout the day, but our restaurants do not open until 4pm daily. We have a few locations that open for lunch on a limited basis, but our philosophy is based on doing one great show a day. This makes for a happier staff and a happier management team. Why sell the same food at a discounted price to folks that are in a rush and will probably not have an appetizer or dessert? We want them to come in for dinner with their family and friends, relax, have a cocktail, an appetizer, dinner, dessert…enjoy themselves. It is all about the experience, enjoying yourself and having fun. Less sales perhaps, but a better quality of life and profitability.  
        

  • Working with Margaritas you will not feel as though you are part of a chain. Yes, we have a number of locations, but we do not look like or act like a cookie cutter franchise. Each Margaritas has the same great food, drinks, service, systems and Mexican décor. However, each location is unique - Concord, NH Margaritas is located in the old police station.  You can actually dine in a jail cell.  Nashua Margaritas resides in what was once a foundry with a hydro dam; you can dine on the Nashua River. Our greatest source of pride, our decor, comes from a place far cooler than a catalog. We actually bring employees and managers down to Mexico to absorb the culture, get ideas and purchase furniture, decorations and art from local artists.
       

  • We do not have a text book manual for everything. Our product, our food and drink, is always fresh. We don't open bags and throw things into microwaves. Yes, we have employee and food manuals, yet we leave many decisions to the manager’s discretion. All of our management teams are trained in all positions in the restaurant.  Because of our commitment to food quality and consistency, each manager is required to work a shift a week in the kitchen to keep his/her culinary skills current. It’s good for our food and good for our people.
     

  • We believe in promoting from within. Many of our great managers were once dishwashers, cooks, servers bartenders.  Nonetheless, Margaritas also believes in hiring and training leaders from the outside. All of our corporate management and upper management people were once location managers. Also, our management system is designed to give location managers a sense of autonomy. Although there is a strong support system for managers, Margaritas believes in empowering its managers with the authority and responsibility of running a restaurant as if it were their own. Everything from leading and developing the employees, to the facilities, back of the house and the financial statements, are the responsibilities of location management.

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